What is Your Risk Number?
We all look at rewards and risks differently based upon our varying life experiences and personal financial experiences.
The Risk Number is a way to objectively pinpoint individual investor risk tolerance.
The Risk Number questionnaire process was built upon decades worth of behavioral economic work including, but not limited to, the academic framework called Prospect Theory (Princeton.edu) which won the Nobel Prize for Economics in 2002.
The Risk Number and corresponding risk/reward range empowers the advisor-client relationship with stated expectations. Gone are the days of clients and advisors putting their faith in subjective, loosely defined semantics such as moderate, conservative, moderately conservative.


